Times are changing - and so does commerce, and as a new and upcoming brand, you are part of this change!
Rise of e-commerce was already a prominent trend but due to developments of the last couple of years, it is now one of the driving forces of global trade, and that certainly has ramifications for the fashion industry as well. These days, a lot of talent can start their own brand, develop a line of clothing that suits their style and vision, implement a digital marketing campaign, and reach their clientele with just a click (or tap!) of a button.
This week, we wanted to focus on one of the steps we outlined above, implementing a digital marketing campaign, and share some tips for anyone that is looking to commence their fashion journey with a brand of their own or enrich an already strong brand with modern digital marketing trends!
3 Core Digital Marketing Strategies to Look Out For
Is Your Social Media Game Up to the Task?: In the old days, merchants used to frequent town halls and markets to promote their craft - today, we have social media to serve the same purpose!
Social media platforms have become a powerful tool for marketing and promoting products. To effectively market your shirt brand, you need to establish a strong presence on popular social media platforms such as Facebook, Instagram, Twitter, Pinterest - and now, Threads. So how can one achieve a strong presence in these platforms?
First thing you should, as a fashion brand, do is to ensure your Instagram presence is as strong as it can be, as the platform offers numerous ways to interact with your potential clientele such as offering direct purchase options, presenting visual content and interacting with established influencers. Twitter and Threads are also strong platforms to be present, especially if your brand has a thing or two to say about current socioeconomic brands such as importance of sustainability - making it a good idea to consider all avenues as you continue your e-commerce venture!
Do You Have a Website Yet?: These days, SEO is the name of the game, and it is harder than ever to have a sustainable, successful SEO strategy thanks to how major operators like Google function.
Most research show that consumers who are able to find your webpage with just a few click tend to stay longer and browse what the brand has in store, so it is in your interest to craft a nicely done webpage that demonstrates what your brand stands for - and can tap into data driven practices like SEO and backlink practices. This way, you can rest assured that what you have to offer can reach even more clients, and most importantly, those who might not know your brand but would be greatly interested in your products if they did!
Are You On Every Major Retailer?: As e-commerce continues to grow, so does the number of platforms that allow one to sell their goods and services to potential clients - and it is important for brands to be on top of any and all markets that could bolster their sales numbers!
Apart from your local e-commerce giants, like Amazon or more local platforms, more niche and fashion-heavy platforms like Instagram, Etsy and Shopify present themselves as incredible opportunities for those looking forward to making their shirts available to more customers. There are also even more niche platforms that cater to specific clientele we might not be aware of, like online vintage stores, so it is always a good idea to do your own research and join as many online platforms as you can - without damaging your brand reputation, of course!
We fully realize how demanding the digital age can be - there are numerous trends and developments one needs to keep track of. However, we also believe that keeping up with said developments can be a skill you can add to your belt, so that you can immediately spot a trend when it’s about to emerge. We hope that this week’s blog was helpful in regards to this habit, along with pinpointing some additional steps you can take, to ensure your up and coming fashion brand can keep on delivering!
Jacky Angel, Your Partner in Shirts
Jacky Angel shirts continues to be an influential private label shirt producer in the established Turkish manufacturing market. With more than 25 years of experience behind our back, and empowered by a team of 120 colleagues all equipped with the necessary skills and know-how to craft the best shirts our industry has to offer, we are able to accommodate your business needs in a timely, effective and high-quality manner. Thanks to our understanding of market trends and an eye for quality and elegance, we are able to provide the result you want - and in a way you want it!
Please feel free to contact us for your inquiries or just to say hello via our contact form - we hope to get in touch with you soon!
FAQ
Q: How often should I analyze the results of my digital marketing strategies?
A: If you can, regular analysis is essential to track the effectiveness of your strategies. We advise to perform such analysis depending on your goals and resources, but consider reviewing your results on a monthly or quarterly basis. This allows you to identify what's working, make data based decisions, and optimize your marketing efforts accordingly.
Q: Can these strategies be applied to other types of clothing brands apart from shirts?
A: Absolutely! While this blog post focuses on shirt brands, the outlined digital strategies can be applied to other clothing outlets as well. Adjust the content and visuals to align with your specific brand and product offerings, and tailor the strategies to suit the preferences and behaviors of your target audience.