Today, being aligned with Earth and heeding to its call to remedy some of the mistakes we made in the past is a cause that speaks to most - so why not join the growing trend of being sustainable and eco-friendly with your brand as well?
While being eco-friendly is an important feat to achieve, it is not as easy as it might sound, if one doesn’t know how. Indeed, becoming a more sustainable brand requires deliberate action and a genuine commitment to reducing your environmental impact - so why not embrace the opportunity to make a positive difference in the world through your business practices, and watch as your brand gains recognition and loyalty from environmentally conscious customers?
Without further ado, here are some tips you can implement to ensure your brand can have a more sustainable line of clothing without changing too much about its design and overall ethos!
3 Steps to Take to Have a More Sustainable Brand
The desire to operate in a more sustainable manner is a nice goal - and thankfully there are various ways to ensure this can be done without hampering the quality and quantity of your products!
Rely on More Sustainable Materials for Production: Not every material is equal when it comes to leaving their mark on the world - and brands that aim to have a stronger environmental message can aim to produce shirts that take advantage of more eco-friendly materials.
One of the most significant aspects of having a sustainable line of products is using more sustainable materials for your garments, and thankfully, our industry is full of choices that can satisfy that criteria! Offering shirts made from materials like bamboo, cotton and wool will greatly elevate your brand’s standing when it comes to reaching a clientele that is more eco-conscious, which is almost everyone these days.
Opt for a More Sustainable Packaging: The amount of waste our industry produces is one of the key issues we all have to tackle - so why not contribute to the solution yourself?
Of course, compromises have to be made to ensure your product can reach your clientele in a desirable manner, but more is usually accomplished by doing less, if you are keen on reducing the amount of materials your packaging might require. With modern techniques and tapping into the know-how of those who have been operating in the industry for some time, it is very much possible to wrap your garments in a sustainable manner without hampering the customer experience. Also, there is a great chance that this will cause you to cut back from some costs as well, generating a net positive result for all involved!
Broadcast a Message That Aligns with Your Sustainability Goal: Of course, adopting the first two tips as well as others are crucial steps to ensure your brand can secure the interest of an eco-friendly audience - but what good does it make if they don’t know you opted for these choices to specifically be more eco friendly?
Allowing your clientele to know that the product they purchased has indeed opted for eco-friendly choices to be better aligned with the soul of the era can be a good way to both promote your brand, and allow people to enjoy a purchase that aligns with their ethics - but how?
Perhaps adding a nicely written card to the packaging, or adjusting your social media in accordance with your eco-friendly vision for the brand, or stitching a small banner to the back of your shirts - anything you can think of will be sufficient to send a nice, clear message that you indeed care!
Jacky Angel, Your Partner in Shirts
Jacky Angel shirts continues to be an influential private label shirt producer in the established Turkish manufacturing market. With more than 25 years of experience behind our back, and empowered by a team of 120 colleagues all equipped with the necessary skills and know-how to craft the best shirts our industry has to offer, we are able to accommodate your business needs in a timely, effective and high-quality manner. Thanks to our understanding of market trends and an eye for quality and elegance, we are able to provide the result you want - and in a way you want it!
Please feel free to contact us for your inquiries or just to say hello via our contact form - we hope to get in touch with you soon!
FAQ
Are sustainable materials more expensive than conventional materials?
While sustainable materials may sometimes have a higher initial cost, it's important to consider the long-term benefits. By choosing sustainable materials, you can build a brand reputation for being eco-friendly and attract conscious consumers and as sustainability practices become more widespread, the cost of sustainable materials may decrease as demand increases too!
How can I ensure the quality of garments made from sustainable materials?
Sustainable materials can be of high quality, just like conventional materials - if not higher. When sourcing sustainable materials, look for reputable suppliers who provide detailed information about their sourcing and production processes. Consider requesting fabric samples or conducting small-scale trials to assess the quality and durability of the materials before committing to larger production runs.